Brand positioning: 
 1, the main retail price: $ 100 -500 $, high-end brand of stockings 
 Two consumer groups between 25-50 years old mature women have the spending power of 
 , Brand characteristics: sexy (Hong Kong team design, simple and generous, and take the route of a mature woman), durable (imports of raw materials, durable degree of more than 10 times the ordinary stockings), classic (the basis of models and fashion models wild, sections a classic, selling) 
 4, Brand explained: BLACKSILK heritage of a simple design philosophy of the top brands in Europe, injected Oriental women subtle elements, sexy, durable, classic and well known, and its design are N colors, the classic M-code the main advocate a simple shopping, happy to enjoy the luxury. 

 Join conditions: 
 A store the size of 10 square meters or more, store counter, Commercial Street Monopoly and shop in shop 
 2, 10,000 single-store franchise fee, the first phase of distribution in at least 20 000, the overall investment of 4-6 million to shop 
 3, may apply to the municipal exclusive agent, an initial fee of 30,000 within a year at least, opened three stores 
 4, agree with black silk business model and corporate culture, common long-term development 

 Joining support: 
 A uniform store image, personalized design 
 2, the terminal management system, covering inventory, VIP membership management, marketing programs and other functions 
 Shopping guide the training of 2-4 times each month for the terminal, including the brand concept, with product knowledge, trends, sales techniques, etc. 
 4, supporting the album, handbags, promotional gifts, etc. 
 5 support are provided free of charge, to ensure that dealers get the greatest return in the shortest time with minimal risk. 


 Join the process: 
 Investment Commissioner for telephone communication with the Division I, to determine whether the shop conditions 
 2, confirm the electronic version of the contract and pay the initial fee 
 , Contracting, ordering, design, decoration 
 4, acceptance of the headquarters, the staff training and trial operation 
 5, from contract to open at least a one-month preparation period. 

 Company 
 Black silk trade Co., Ltd. was founded in 2009 and headquartered in Hong Kong, always adhere to the international routes, potential of China's most reliable high-end brand of stockings and sales company. Black silk independent purchasing the world's best nylon, Lycra, silk, tencel, cotton, cashmere, cashmere and other raw materials, through the artistic creation of the design team, after a rigorous process woven with manual full review and ultimately provide consumers sexy resistant wear, classic high-quality socks. 
 BLACKSILK its core brand, focusing on high-end women's socks, men socks and accessories. It inherited the simple design philosophy of the top brands in Europe, injected Oriental women subtle elements of beauty, sexy, durable, classic and well known, advocating a simple shopping, happy to enjoy the luxury; it is the constant pursuit of brand innovation and breakthrough, sales network all over the world, from the service white-collar elite, business groups, to the catwalks activities, beauty pageants ......... after rapid healthy growth, BLACKSILK has become Asia's most promising high-end brand of stockings, and lead the stockings market trends and directions. 



 Spirit of the staff 
 Must have integrity and character, which is based on the foundation; 
 Must have learning, indomitable fighting spirit in order to progress; 
 Must have a grateful heart, thank my family, the company and society; 
 Must have a sense of responsibility and dedication, the courage to take and return; 
 Black silk treasure every employee advocate home, learn how to get to play to their maximum potential, grow with the company. 

 LOGO Interpretation 
 Black silk LOGO is mainly composed by graphics and English, the graphics is playing by the two snakes circling from the body of a woman, symbolizing the women wear black silk glamorous and sexy, like a snake tentacles less; BLACKSILK is the black silk of the English interpreter ; only for the classic points to the essence of black silk, exists only for the classic. 

 Business philosophy 
 Quality and service is the core of competition, integrity is the cornerstone of cooperation, adhere to our development, to focus even more remarkable. 

 Corporate Vision 
 A global stockings industry leader 

 BLACKSILK become the 51st Miss International contest the world's only specified Hosiery goods 
 BLACKSILK hand in the 2011 Shenzhen Universiade to be a strategic partner 
 BLACKSILK invited to participate in the 2011 Shanghai International lingerie